The Wharton School (University of Pennsylvania)
Jun 25, 2018 to Jun 28, 2018
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Rutgers Business School (Rutgers, State University of New Jersey)
Sep 06, 2018 [One Day]
Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.\n\nThis ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. \n\n \n\nProgram Format\n\nThe Online Mini-MBA: Digital Marketing is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. At the end of the course you will submit a final exam and a Capstone project. Through our integrated online discussion board, the respective faculty member for each module will be available to answer any questions you might have. Each faculty member also holds a Virtual Office Hour, to offer further insights and answer questions. Every learner is different, but generally it takes approximately 35-40 hours to complete the entire program. \n\n \n\nProgram Benefits\n\nThis Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management. \n\n \n\n\n\nIn this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content.\n\n \n\nCost\n\n$3,995 per program.\n\nThis program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.\n\nThis program has been approved by the State Approving Agency and the Veterans Administration. Funding may be available for those eligible to receive GI Bill educational benefits.\n\n
Columbia Business School (Columbia)
[No dates specified]
Media has changed significantly in the past decade. There are new verticals, new platforms, and new content sources. So how do media experts continue to navigate successfully in this ever-changing space? What are the industry dynamics, and how do you stay on top of the competition?
This program is designed for media professionals who want to better understand – in order to continue to compete within – the changing media industry. In Media Platforms and Content (Online): Navigating Today’s Media Landscape, Professor Miklos Sarvary will examine the businesses of the major media game changers – like Google and Facebook – as well as that of traditional media companies who have tried to adapt to the Internet era to learn from their mistakes and successes.
With this knowledge, participants will be equipped to make stronger decisions about their organization’s media strategy and tactics and better anticipate the next media moves in order to develop a sustainable competitive advantage.
Kellogg School of Management (Kellogg)
Engaging, practical and cutting-edge, this program will inspire you to design and implement data-driven marketing strategies for your organization. Representing a fundamentally different approach to marketing, the program presents a holistic view of data-driven marketing by including concepts from branding, campaign management, marketing metrics, marketing analytics, technology management, change management and finance.
In a collaborative learning environment, you will learn how to measure marketing ROI, justify marketing spending, maximize marketing impact in consumer and business-to-business settings, optimize Internet marketing, adopt best practices for customer lifecycle management and implement state-of-the-art segmentation techniques. Other topics include simplifying data analysis, future trends in marketing, value-based marketing, and search-engine marketing.
Note: The April 2016 program will be held at Kellogg's downtown Chicago campus, Wieboldt Hall, located at 340 E. Superior Street.
The April 2016 program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
Organic growth priorities, coupled with changes in customer needs and buying behavior, are driving senior executives to explore new and innovative sale strategies. The result is a proliferation of value propositions and sales models – highlighting the diverse range of possible sales strategies while also underscoring the many challenging decisions to critical to profitable revenue growth.
In this comprehensive program, seasoned practitioners and thought leaders provide a deep dive on leading sales strategy practices, and on the key components of, and approaches for, developing sales strategies.