Rutgers Business School (Rutgers, State University of New Jersey)
Apr 04, 2018 [One Day]
Today's rapidly advancing technologies are transforming the business landscape in a way that requires a shift in the marketing paradigm. From newly empowered and super-informed consumers to expanding media channels and networks, firms need to reexamine their business models and proactively seek ways to stay ahead of the competition.\n\nThis ten-module certificate program, taught by a team of top industry experts, will present a new business model for push and pull marketing. Through case studies, interactive sessions, and class exercises, participants will learn about the latest research and best practices in the industry. \n\n \n\nProgram Format\n\nThe Online Mini-MBA: Digital Marketing is completely self-paced and 100% online. It is hosted in an easy-to-use Rutgers online learning system. The course duration is 12 weeks. There are 10 learning modules, including the Capstone project. Each module contains videos that can be viewed at your convenience, as well as exercises, quizzes, and recommended readings. At the end of the course you will submit a final exam and a Capstone project. Through our integrated online discussion board, the respective faculty member for each module will be available to answer any questions you might have. Each faculty member also holds a Virtual Office Hour, to offer further insights and answer questions. Every learner is different, but generally it takes approximately 35-40 hours to complete the entire program. \n\n \n\nProgram Benefits\n\nThis Mini-MBA certificate program will allow you to evaluate digital marketing strategies and provide a solid grasp of the core concepts and tools of digital marketing management. \n\n \n\n\n\nIn this spirit of transformation, we have incorporated cutting-edge digital technology into our teaching approach for this program: supplying all participants with their own Apple® iPad™ and leveraging a proprietary mobile application to deliver the course content.\n\n \n\nCost\n\n$3,995 per program.\n\nThis program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information.\n\nThis program has been approved by the State Approving Agency and the Veterans Administration. Funding may be available for those eligible to receive GI Bill educational benefits.\n\n
Haas School of Business (Berkeley)
Apr 11, 2018 to Apr 13, 2018
The digital age brings new challenges to marketers. Those challenges include shifting attention away from incrementally improving their existing portfolio of product, customer service, and branding initiatives, towards finding new, latent, invisible needs that represent an opportunity for the firm to reframe customer value and establish the firm’s future relevance and uniqueness.
Apr 12, 2018 [One Day]
New Brunswick, NJ
Apr 30, 2018 to May 06, 2018
The practice of marketing is subject to continuous evolution and transformation. Never before have marketing professionals been confronted with such a complex set of tools and channels. Couple this with the fact that today’s marketing objectives hinge on reaching the right customer at the right time and place in order to meet sales goals and achieve a positive return on marketing investment (ROMI). These goals cannot be met if marketing departments function – or are viewed - as a siloed team. The value of, and need for, integrated marketing communications (IMC) cannot be understated.\n\nSpanning multiple communications channels and disciplines, IMC is a fundamental approach to building agile marketing strategies (across both traditional and digital media) that achieve buy-in throughout the organization, align with overall business objectives, and proactively engage today’s “omnichannel consumer”. \n\nThrough practical application of IMC best practices and analysis of trends in the space, this Mini-MBA program will provide participants with an actionable framework for adopting an IMC approach, including an evaluation of:\n\nWhy it is no longer feasible to create and execute an annual brand marketing plan given the rapidly changing ways in which consumers and retailers are embracing new technologies and obtaining information The evolution of the media environment How to work with various internal departments and external partners and agencies to maximize brand resources and make effective budget allocation decisions The results that can be reaped from IMC, including: increases in sales, decreasing costs, efficiency gains, improved business relationships How to develop a B2B or B2C “communications plan”, formerly called a media plan The ways in which to create and execute a brand marketing plan that links consumers’ new path to purchase with your brand’s business objectives\n\n \n\nCost:\n\n$4,995 per program\n\nThis program has been approved by the New Jersey Department of Labor for workforce training grants. Funding may be available for those receiving unemployment benefits. Contact us for more information. \n\n
May 04, 2018 to Jun 28, 2018
Content marketing burst onto the scene as a new marketing practice just about 5 years ago, birthed by the combined forces of digital media, social engagement, and an increasingly well-informed group of consumers.
But content marketing still remains uncharted territory for many organizations and corporations – perhaps because it’s easy to become overwhelmed by the array of possibilities and opportunities that exist. However, content marketing has evolved into a modern form of online branding, as well as a key marketing component for survival in a digital age.
The truth is that content marketing is both an art and a science – requiring a mix of both creativity and analytics-driven action.
May 17, 2018 to Jul 11, 2018
Jun 08, 2018 [One Day]
Jun 13, 2018 [One Day]
The Wharton School (University of Pennsylvania)
Jun 25, 2018 to Jun 28, 2018
Understand and evaluate key aspects of digital marketing, including digital strategy and social media, to enable successful development and implementation of relevant and powerful digital marketing efforts.
Sep 06, 2018 [One Day]